The core objective of Bharat Mahotsav@Zurich, (Switzerland, 20th-24th November, 2021), has been to promote brand ‘Bharat’ overseas, and showcase India’s timeless rich and diverse cultural heritage before a global audience. With the objective of celebrating and promoting the spirit of ‘Ek Bharat Shrestha Bharat’, Bharat Mahotsav Zurich displayed myriad components comprising of ‘Bharat Gaurav Samman’, felicitation and honouring Leadership & Excellence in various Indian businesses, trade, art, culture and heritage, Swadeshi Manch, a cultural extravaganza, Swadeshi Wellness by Health and Wellness Guru Dr Mickey Keki Mehta, Swadeshi Connect, B2B Meetings, Indian traditional dance performances and Swadeshi Parade, a fashion show by Rina Dhaka, and choreographed by Sandeep Soparkar, along with the much-awaited surprise dance sequence themed ‘The Soul of Banaras’. The highlights of the event witnessed the launch of a 100% Swadeshi Fashion Label titled ‘Smita’.
Bharat Mahotsav@Zurich was successful in promoting the best from India on a global forum, thus paving the way for opening new frontiers for all those associated with the Indian business, trade, art, culture and heritage. A win-win state for all the stakeholders that have pledged to show the real prowess and might of ‘New India’.
Smt. Meenakshi Lekhi, Minister Of State-External Affairs and Culture, India, and Chief Guest, Bharat Mahotsav@Zurich , graced the occasion on 21st November, 2021, and connected with the august gathering through Video conferencing from India.